What is EasyGo?

EasyGo is a service package offered to all our exhibitors.

All EasyGo packages include marketing and lead generation tools to reach and engage your industry before, during, and after the fair. This includes invitation services, our unique lead capture tools (Smart Badge readers and Visit Connect), and easy post-event follow-up. No technical expertise is required on your part, and our dedicated team supports you every step of the way.

What do EasyGo and Smart Badge technology mean for exhibitors?

As part of your EasyGo package, you will receive 1, 2, or 3 Smart Badge readers, depending on the package you choose.

Smart Badge technology is contactless and ensures a 100% safe event experience. In your My Easyfairs profile, you can upload content for each assigned reader.

At the end of the event day, visitors who have interacted with your reader will receive a visit summary via email.

As an exhibitor, you will also receive all leads collected from your reader at the end of the event. You can easily download the lead export from your My Easyfairs account.

Benefits with EasyGo

1

EasyGo makes life easy

EasyGo makes your participation easier and helps you reach more relevant visitors.

2

EasyGo is about good engagement

EasyGo supports digital engagement between exhibitors and visitors.

3

EasyGo uses the latest technology.

EasyGo offers modern event technology with no technical expertise required.

4

EasyGo delivers results

EasyGo ensures that you maximize your visibility and lead generation before, during, and after the event.

Smartbadge

Turn your visitors into qualified leads.

We place your reader in your booth on the first day of the fair, and you ensure it is visible to visitors. With this reader, you can turn your visitors into qualified leads. The reader is a wireless sensor, and when visitors tap it with their Smart Badge, it automatically collects the information about your company that you have uploaded to My Easyfairs.

Visit Connect

Gather warm leads

With Visit Connect, you have the opportunity to collect more information about your visitors. Scan the QR code on the visitor’s Smart Badge to take notes, answer pre-set questions, and see which booth staff created the contact. The tool makes post-event follow-up easier for you.

How does your SmartBadge work?

Receive real-time SMS notifications when your invited visitors arrive at the fair.

Our EasyGo-packages

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GoLeads

Turn trade show visits into qualified sales conversations.

Maximise your visibility

Build your online presence 365 days a year

Many visitors browse the exhibitor list on the website before attending the fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive prime placement both on the website and on-site (depending on the fair). Build anticipation and engage visitors even before the event begins.

Make connections and network with the right people.

Invite your contacts and keep track of who’s coming

Send a link and track each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered through your link.

Invite your top customers before your competitors and drive qualified traffic directly to your booth.

Know when your invited guests arrive

Receive real-time SMS notifications when someone you’ve invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Connect before you even meet

The event app uses AI to match you with your ideal customers. See who’s attending, check their interests, send messages, and schedule meetings. By the first day of the fair, your calendar is already filled with qualified meetings.

Generate leads effortlessly.

Turn your booth into a lead magnet

Place Smart Badge readers around your booth to share information about your company or products when visitors tap them. Each visitor who interacts with your Smart Badge reader automatically shares their full contact details with you—even if you never speak with them. No paper, no missed contacts. Take advantage of additional Smart Badge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, see scanned leads in real time, and easily export contacts and notes.

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GoPlus

More leads, stronger presence online

Maximise your visibility

Build your online presence 365 days a year

Many visitors browse the exhibitor list on the website before attending the fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive prime placement both on the website and on-site (depending on the fair). Build anticipation and engage visitors even before the event begins.

Your logo where buyers look first

Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers will see your brand immediately, increasing your visibility and creating more opportunities for contact.

Show a video instead of a static image

Replace your profile header image with a short video to showcase your products in action. With video, you can demonstrate features, benefits, and real-world applications in a way that a static image never can.

Make connections and network with the right people.

Invite your contacts and keep track of who’s coming

Send a link and monitor each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered through your link.

Invite your top customers before your competitors and drive qualified traffic directly to your booth.

Know when your invited guests arrive

Receive real-time SMS notifications when someone you’ve invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.”

Connect before you even meet

The event app uses AI to match you with your ideal customers. See who’s attending, check their interests, send messages, and schedule meetings. By the first day of the fair, your calendar is already filled with qualified meetings.

Generate leads smoothly

Turn your booth into a lead magnet

Place Smart Badge readers around your booth to share information about your company or products when visitors tap them. Each visitor who interacts with your Smart Badge reader automatically shares their full contact details with you—even if you never speak with them. No paper, no missed contacts. Take advantage of additional Smart Badge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, view scanned leads in real time, and easily export contacts and notes.

Afbeelding3.png

GoPremium

Maximum leads and visibility, both online and on-site.

Maximise your visibility

Build your online presence 365 days a year

Many visitors browse the exhibitor list on the website before attending the fair. This is your chance to capture their attention and ensure they visit your booth.

Add unlimited products, images, videos, and news to maximize your visibility.

Stand out in the Innovation Gallery

Do you have a groundbreaking product? Submit it to the Innovation Gallery. If selected, your innovation will receive prime placement both on the website and on-site (depending on the fair). Build anticipation and engage visitors even before the event begins.

Your logo where buyers look first

Place your logo next to your company name in the exhibitor list. Visitors searching for suppliers will see your brand immediately, increasing your visibility and creating more opportunities for contact.

Show a video instead of a static image

Replace your profile header image with a short video to showcase your products in action. With video, you can demonstrate features, benefits, and real-world applications in a way that a static image never can.

Grab visitors’ attention in advance

Your company gains increased visibility in the exhibitor list, ensuring that visitors can’t miss you when searching for suppliers.

Reach visitors with your brand before they arrive

Your logo is displayed at every step of visitor registration:
• The confirmation page after registration
• The confirmation email in their inbox
• The entrance ticket

Dominate the fair’s busiest areas

Be seen where it matters. Your logo or advertisement is displayed in the most visited areas of the exhibition.

Make connections and network with the right people.

Invite your contacts and keep track of who’s coming

Send a link and monitor each registration. We provide ready-to-use email templates, web banners, and social media posts. See exactly who has registered through your link.

Invite your top customers before your competitors and drive qualified traffic directly to your booth.

Know when your invited guests arrive

Receive real-time SMS notifications when someone you’ve invited checks in, and greet them personally. Turn a cold booth visit into a warm welcome that visitors will remember.

Connect before you even meet

The event app uses AI to match you with your ideal customers. See who’s attending, check their interests, send messages, and schedule meetings. By the first day of the fair, your calendar is already filled with qualified meetings.

Generate leads smoothly

Turn your booth into a lead magnet

Place Smart Badge readers around your booth to share information about your company or products when visitors tap them. Each visitor who interacts with your Smart Badge reader automatically shares their full contact details with you—even if you never speak with them. No paper, no missed contacts. Take advantage of additional Smart Badge readers in the GoPlus and GoPremium packages for wider booth coverage or product-specific lead tracking.

Scan badges, add notes, close deals faster

Use the event app on your phone to quickly scan attendees’ badges and add notes directly. Your entire team can use the app, view scanned leads in real time, and easily export contacts and notes.

Would you like to download the EasyGo information sheet?

Download our PDF for a comprehensive overview of the different EasyGo packages. Click below for a free download.

What should a have in mind?

Before the fair
- Prepare your Smart Badge reader

Make the most of your Smart Badge reader and generate more leads with enticing offers. Link your reader to exclusive information, new products, or other content visitors won’t want to miss—and most importantly, make it clear to visitors what they’ll gain by scanning your reader!

During the fair
- Use both Visit Connect and your Smart Badge reader actively

Don’t forget to follow up with your leads after the fair! You can find your leads in My Easyfairs and on the Visit Connect portal.”

After the fair
- Download your leads

Smart Badge reader:
You can find all visitors who tapped your reader the day after the fair in My Easyfairs under ‘View Results’ and ‘Download Leads’.

Visit Connect:
The Smart Badges you scanned with Visit Connect are available in the ‘Easyfairs Nordic’ event app and in My Easyfairs. The contact person for the fair has the login credentials.

Invest extra in brand exposure for maximum visibility.

- Choose a sponsorship package

Lanyard

Why not get your brand seen around every visitor’s neck by sponsoring the lanyards?

Fair guide

Sponsor the event guide, a favorite held by nearly every visitor.

Mingle

Gain extra visibility by sponsoring the fair’s popular and well-attended industry networking events.

The stage

Become ‘top of mind’ by appearing on the fair’s most visited spot—the stage!

Do you want to know more or exhibit?

Whether you want to learn more about EasyGo, My Easyfairs, or anything else, we’re here for you. Contact us below and we’ll find the perfect solution for you!

Common questions

What is the My Easyfairs exhibitor portal?

The majority of visitors plan their visit through our website. The information entered in My Easyfairs is what appears in our exhibitor list on the website. Here you can showcase your company, products, news, and job openings. During the fair, you will have a Smart Badge reader in your booth that visitors can scan with their Smart Badges. When they scan your reader, the information you uploaded via My Easyfairs is sent to them by email.

Log into MyEasyfairs

When your company’s booth was booked, the person who made the booking received an email from ‘My Easyfairs’ with a link to the system, asking them to confirm their email address and choose a password. The email address serves as the username, and the chosen password becomes the login password. If the password is forgotten, select ‘Forgot password’ and follow the instructions. In some cases, if issues occur, switching browsers and trying again can help.

Through My Easyfairs you can also:

  • Invite your customers using your personal link

  • Register booth staff

  • Create logins for your colleagues so they can also edit information in My Easyfairs

  • See which EasyGo package you have booked